About us

Our Mission & Vision


  • Mission: To deliver FDA-compliant, high-performance kitchenware at accessible prices, empowering home cooks and professionals to create delicious meals with confidence. We believe every kitchen deserves safe, durable, and stylish tools that stand the test of time.
  • Vision: To become the most trusted brand for kitchenware in the U.S., recognized for our commitment to food safety, quality craftsmanship, and sustainable business practices. We aim to inspire more people to cook at home and gather around the table with loved ones.

Product Advantages


Our core product lines are designed to meet the needs of home cooks and professionals, with key advantages:

  1. Bowls & Plates: Available in ceramic, porcelain, stoneware, and melamine materials; various sizes and designs for everyday use, entertaining, and baking. All pieces are food-safe, durable, and designed to resist chipping and cracking.
  2. Woks: Carbon steel, cast iron, and non-stick options; sizes ranging from 12 to 16 inches. Features include heat-resistant handles, even heat distribution, and PFOA-free non-stick coatings. Ideal for stir-frying, steaming, boiling, and deep-frying.

    All products are tested for food safety and durability, with clear care instructions to extend lifespan.

Quality Assurance & Compliance


Food safety and quality are our top priorities—every product passes a strict 6-step quality check before shipping:

  1. Material Inspection: Verify all materials (ceramic, carbon steel, melamine) meet FDA food contact standards and Prop 65 regulations (no harmful chemicals).
  2. Compliance Testing: Third-party testing for FDA food safety, CPSC breakage resistance, and non-stick coating durability (for woks).
  3. Craftsmanship Check: Inspect bowls/plates for chips, cracks, and glaze consistency; check woks for handle stability and even heat distribution.
  4. Safety Label Verification: Ensure all FDA, CPSC, and Prop 65 labels are intact, legible, and correctly placed.
  5. Fragile Packaging Check: Verify shock-absorbent foam and reinforced boxes to prevent breakage during transit.
  6. Final Function Test: Test wok heat distribution; check bowl/plate microwave/oven compatibility to ensure safety.

Customer Service & Social Responsibility


  1. U.S.-Based Customer Support: Our team is located in Chicago, Illinois, and available 7 days a week (9 AM–8 PM CST) via phone, email, and live chat. We offer wok seasoning guidance, ceramic dish care advice, and return/exchange assistance.
  2. Sustainability Initiatives: We use 100% recyclable packaging for all products; source materials from eco-friendly manufacturers; and donate 5% of annual profits to hunger relief organizations (e.g., Feeding America).
  3. Ethical Manufacturing: We work with factories that adhere to fair labor standards, ensuring safe working conditions and fair wages for all workers. We conduct regular audits to verify compliance.
  4. Cooking Education: We provide free cooking guides and recipes on our website (e.g., "10 Easy Wok Recipes for Beginners," "How to Set a Beautiful Dinner Table") to help customers make the most of their kitchenware.